Daytona ARCA Winner Gus Dean Heads to Talladega With New Partner

Daytona ARCA Winner Gus Dean Heads to Talladega With New Partner

TALLADEGA, Ala.: Daytona ARCA Menards Series winner Gus Dean heads to Talladega (Ala.) Superspeedway, site of Saturday’s General Tire 200 with a new partner aboard his No. 55 Toyota Camry for Venturini Motorsports.

Hardcore Fish and Game will serve as Dean’s primary marketing for the 76-lap race on April 20.

Founded in 2020, Hardcore Fish and Game is moisture-wicking, breathable, and American Cancer Society UPF50+ rated as a sun blocker.

Hardcore Fish and Game’s material is proven to keep you cool and dry quickly, provide flexibility and is anti-microbial.

Hardcore Fish and Game is dye-implemented, preserving the colors and graphic design over the life of the garment.

Hardcore Fish and Game is no stranger to the Motorsports community, but it will enjoy its first marketing partnership with Dean and the ARCA Menards Series.

In 2022, Hardcore Fish and Game partnered with Niece Motorsports and then driver Lawless Alan for a six-race partnership in the NASCAR CRAFTSMAN Truck Series. 

“I’m proud to represent Hardcore Fish and Game this weekend at Talladega,” said Dean. “I know their items continue to be immensely popular in the Motorsports community, and I’m looking forward to the opportunity to not only bring them additional exposure but also contend for another Talladega ARCA victory.”

Hardcore Fish and Game founders Chuck and Morgan Efaw are thrilled to support Dean, a three-time ARCA Menards Series winner.

“Gus is a tremendous talent, and we are looking forward to him carrying the Hardcore Fish and Game colors this weekend at Talladega,” said Chuck Efaw. He definitely has a knack for superspeedway racing, and we believe he will have the opportunity to win his second ARCA race of the season on Saturday and give our products an additional boost in recognition.”

Dead invades the 2.66-mile superspeedway, looking for his second Talladega ARCA triumph in eight years. In just his second ARCA race in 2016, Dean delivered nearly a flawless performance and earned his first career ARCA victory driving for Mason Mitchell in a nail-biting finish with Xfinity Series driver Josh Williams.

“Talladega has always been a very special track to me,” added Dean. “It’s the site of my first career ARCA victory, and we’ve traditionally run very well since then. I’m looking forward to returning with the Venturini Motorsports team for my second race of the season and seeing how this race pans out.

“Hopefully, we can avoid any trouble on the race track and be in a position to put our No. 55 Hardcore Fish and Game in Victory Lane.”

Since 2016, Dean has 65 ARCA Menards Series starts to his credit, two poles, three wins, 21 top-five and 38 top-10 finishes.

For more on Venturini Motorsports, please visit, like them on Facebook (Venturini Motorsports), and follow them on Instagram (@venturinimotorsports) and X |Twitter (@VenturiniMotor).

For more on Gus Dean, please visit, like him on Facebook (Gus Dean Racing) and follow him on Instagram and Twitter (@GusDean).

The General Tire 200 (76 laps | 202 miles) is the third of 20 races on the 2024 ARCA Menards Series schedule. Group practice is set for Fri., April 19, from 3:00 – 4:00 p.m. The race is set for the following morning on Saturday, April 20 to take the green flag shortly after 11:30 a.m. (12:30 p.m. ET). The event will be televised live on FOX Sports 1 (FS1) with the Motor Racing Network (MRN) and SiriusXM Satellite Radio (XM channel 391 | online channel 981) handling the radio waves. will also stream live timing and scoring throughout the entire weekend festivities.

About Hardcore Fish and Game:

Hardcore Fish & Game is family-owned and operated and has been providing top-quality UPF50+ apparel since 2020. Aimed with a vision to make outdoor apparel more protective, softer, cooler, and more durable, we created a higher-performance clothing that blocks 98% of UVA & UVB rays, is moisture-wicking, dries faster, and feels softer and cooler than any other apparel on the market.

Our fishing and hunting shirts are completely dye-sublimated, so the logos will never dry out, crack, or peel, so they will last longer. We wanted to go further than just creating our own designs. We wanted to bring this ultra-protective gear to your business as well by offering fully customizable apparel branded for you and your company in our branded material.

We know our products are the best on the market; our reviews speak volumes on

Protecting you from the harmful rays of the sun is our No. 1 priority and the best memories are made outdoors. You only live once, live it Hardcore!

About Venturini Motorsports:

Venturini Motorsports (VMS) is a highly touted fixture in the ARCA Racing Series, having claimed 99 ARCA victories and, most recently, the 2023 ARCA Championship and 2023 ARCA West Championships. The Concord, N.C.-based VMS is an official Toyota Racing Development team and is considered one of the early pioneers in NASCAR driver development programs.

VMS has gone onto assist many of the sports’ top driver prospects in pursuit of making it to the highest levels of stock car racing.

The growing list of drivers racing today in one of NASCAR’s top three touring series includes current Toyota drivers Christopher Bell, Chandler Smith, Bubba Wallace, Corey Heim, John Hunter Nemechek and Dean Thompson.

VMS Alumni also include Justin Allgaier, Ryan Blaney, Alex Bowman, Harrison Burton, William Byron, Christian Eckes, Todd Gilliland, Justin Haley, Brandon Jones, Erik Jones, Jesse Love, Zane Smith and Daniel Suárez. 

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